Our Story

Sam Oddo, Founder/CEO

After 40 years of retailing and wholesaling liquor, I have witnessed and experienced first-hand the struggles that both sectors experience when trying to keep up with the crippling power of big box movers. Unfortunately, a lot of the time, independent businesses are not equipped with the resources and tools to be able to give their product the opportunity to flourish and succeed. 

Australia’s boutique liquor production has grown exponentially over the last 10 years, and once again the avenue for new sales is looking to become reliant on big powerhouse chains to sell their product.

With Boup I have created an environment that allows boutique producers to sell their products in a way that upholds their brand’s integrity and empowers the producer, all while mutually benefitting the customer. It is my hope that we can continue to celebrate and support the independent Australian producers that make this industry so vibrant.